Positioning your site in search engine results depends on the frequency a
word appears on the pages of your site. For example, if there are 200 words
on a page on your Web site and the word "boating" appears 5 times, search
engines will position your site higher than a site where the same word
appears only three times. As this example illustrates, it is best to not
include useless and frequently occurring keywords on your site. Your
keywords must be located within the text on the pages of your site and for
the benefit of your visitors and so you don't get penalized or even removed
from the search engine don't over do it.
All search engines will better position your site if the keywords appear in
the same order as the requested search, so it is a good idea to use your key
words in a way that it will match a typical search for what you
offer.Keyword Frequency - How many is enough Well this in my opinion is what
separates the good the bad and the ugly, because this step is critical and
most SEO's don't mess with it because it is very time consuming. But as I
said it is very critical that the right phrases at the right key word
frequency are present on your pages to get a top ranking on the major search
engines for your specific keywords. You see this frequency is a large part
of a search engine's algorithm to place your site on the search results
page.
Frequency - You hear a lot of people say around 3 to 10 times per 100 words
on your page. I personally prefer around 1 to 2 keyword or phrases with a 8
to 12 percentage of the total page. A great rule of thumb in creating your
page is to read the page out loud. If it "sounds" like you have forced too
many instances of the keyword phrase into the copy, chances are pretty good
that you did, and that you need to tone it down a notch. A great tool for
taking the work out of figuring keyword frequency is web position gold.
Another good tool is the keyword frequency analyzer website.
There are basically two main aspects of keyword optimization. First, you
want to select optimal keywords to target in your web pages. Second, you
want to include these keywords in an optimal manner to show the search
engines that your pages are relevant to the keywords.
Almost all major search engines gives weight to words located toward the top
of your page. So it is a good idea to place your keyword phrase at the top
of your page in a useful way and keep marketing in mind as you structure
this opening paragraph.